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Crave gift cards: how to buy, redeem, and manage them

This guide covers purchasing, redeeming, and managing your Crave gift cards.

Key information about Crave gift cards:

  • Purchase: You can purchase Crave gift cards even if you don’t have an active subscription.
  • Redemption: To redeem a gift card, you must have an existing Bell Media account or create a new one.
  • Expiration: Crave gift cards and any unused balance on them never expire.
  • Refunds and transfers: All purchases are final. Gift cards cannot be transferred for value, redeemed, exchanged, or refunded for cash, except where required by law. Unused amounts on a gift card are non-refundable for cash, except as mandated by law.
  • Usage restrictions: Gift cards are exclusively for subscriptions billed directly through Crave. They cannot be applied to accounts billed through TV or mobility services, or by any third-party providers.
  • For complete details, please refer to the Gift Card Terms and Conditions.
Where can I purchase a Crave gift card?
  • Online: Crave gift cards can be purchased digitally from the Crave website.
  • In store: Physical gift cards are available from any authorized third-party retailer.
How do I redeem a gift card?

For new Crave customers

  1. Visit crave.ca/subscribe and select “Subscribe Now”.
  2. Create your Bell Media account to begin the signup process.
  3. On the “Payment” page, scroll down and select “Add New Gift Card”.
  4. Enter your gift card code and PIN. Type these details manually to avoid errors — don’t copy and paste.
  5. Complete the signup process.

Note: If your gift card balance doesn’t cover the full cost of your subscription, you must add a secondary payment method (another gift card or a credit card).

For existing Crave customers

  1. Sign in to your account at account.bellmedia.ca.
  2. Navigate to “Payment Methods”.
  3. Select “Add Gift Card”.
  4. Enter your gift card code and PIN, then click “Add”. Type these details manually to avoid errors — don’t copy and paste.

Note: If your gift card balance doesn’t cover the full cost of your subscription, you must add a secondary payment method (another gift card or a credit card).

Can I redeem more than one Crave gift card?

Yes, you can apply multiple gift cards to your account.

  1. Sign in to your account at account.bellmedia.ca.
  2. From the profile icon in the top right corner, select “Account” from the dropdown menu.
  3. Go to “Payment Methods”, then select “Add Gift Card(s) Balance”.
  4. Enter the gift card code and PIN — found on the back of physical cards, or in your confirmation email for digital cards — then click “Add”.
  5. Repeat step 4 for each additional gift card you wish to add.
What happens when my gift card subscription period ends?

As your gift card-funded subscription nears its end, you’ll receive an email reminder. You can cancel your subscription at any time and continue watching until the end of your current paid period. Any remaining balance on your gift card will stay on your account.

If the available gift card funds aren’t enough to cover your renewal, the renewal will fail. To continue service without interruption, you must add a valid payment method, such as a credit card or another gift card. To ensure seamless streaming, select your desired renewal plan and confirm that a valid payment method is on file.

For full details, please refer to the Gift Card Terms and Conditions.