You can change, upgrade, or downgrade your Crave subscription at any time from your account, depending on your current plan type. All changes must be made by signing in to the account where your subscription was purchased. If your subscription is billed through a third-party provider, you must manage changes through that provider.
Upgrading a standalone plan (e.g. Crave Standard With Ads to Crave Premium)
- Go to account.bellmedia.ca.
- Sign in using your Bell Media Account email and password.
- Go to Subscriptions, select Change or Cancel Plan, choose Premium, and confirm.
Billing impact
- The upgrade happens right away.
- You receive a prorated refund or credit for the unused portion of your Standard plan.
- You’re charged the full Premium amount now, and a new billing cycle starts today.
- Any add-ons, such as STARZ, may need to be managed separately.
Downgrading a standalone plan (e.g. Crave Premium to Crave Standard With Ads)
- Go to account.bellmedia.ca.
- Sign in using your Bell Media Account email and password.
- Go to Subscriptions, select Change or Cancel Plan, choose Standard With Ads, and confirm.
Billing impact
- The change takes effect at your next billing date. There’s no immediate change to your access or price.
- There’s no prorated refund for downgrades.
- Your current Premium access continues until your existing billing cycle ends, then renews at Standard pricing.
- Any add-ons, such as STARZ, may need to be managed separately.
Upgrading while on a promotional plan (e.g. discounted months)
If you upgrade during a free or discounted promotion, the promotion ends and standard pricing for the new plan applies right away.
- Go to account.bellmedia.ca.
- Sign in using your Bell Media Account email and password.
- Go to Subscriptions and select Change or Cancel Plan. You’ll see a warning that you’re leaving a promotional plan if you continue.
- Choose your plan or bundle and proceed to checkout.
Billing impact
- Upgrading ends your current promotion immediately.
- Standard pricing for the new plan applies as soon as you confirm, and is shown at checkout.
Can I upgrade from an annual standalone plan to a bundle right now?
No. If you’re on an annual standalone Crave plan, you must wait until your annual subscription ends before upgrading to a bundle. You’ll see a message explaining that you’re not eligible until the current term expires.
Upgrading from a monthly standalone plan to a bundle
- Go to account.bellmedia.ca.
- Sign in using your Bell Media Account email and password.
- Go to Subscriptions and select Change or Cancel Plan.
- Choose the bundle you want (e.g. Crave and TSN) and confirm.
Billing impact
- Your new bundle price starts immediately after you confirm.
- Your previous standalone plan stops renewing.
- You receive a prorated refund or credit for the unused portion of your standalone plan, and you’ll see the new total and any price difference before you pay.
Switching from one bundle to another (e.g. Crave and TSN to Crave and RDS)
- Go to account.bellmedia.ca.
- Sign in using your Bell Media Account email and password.
- Go to Subscriptions and select Change or Cancel Plan.
- Select More Bundle Options, choose your new bundle, and confirm.
Billing impact
- Your current bundle is replaced immediately.
- Any price difference is shown at checkout, and you’ll confirm before you pay.
Downgrading from a bundle to a standalone plan (e.g. Crave Premium and TSN to Crave monthly)
- Go to account.bellmedia.ca.
- Sign in using your Bell Media Account email and password.
- Go to Subscriptions and select Change or Cancel Plan.
- Choose a standalone plan (e.g. Crave Standard With Ads) and confirm.
Billing impact
- There’s no prorated refund for downgrades.
- Your current bundle access continues until your existing billing cycle ends, then renews at the new standalone pricing.
- A success message confirms the change and your updated charges.
- Manage add-ons, such as STARZ, separately if needed.
I have two separate standalone plans and want to combine them into one bundle
Contact customer support for assistance at crave.ca/contact. An agent will cancel your existing standalone subscriptions and set up the new bundle with a fresh billing date.
The agent will make sure any eligible prorated refunds or adjustments are applied, and your new bundle’s billing date is set on activation.
I’m billed through a third-party provider (TV provider, app store, etc.)
Crave subscriptions can be purchased through third-party providers such as TV providers, app stores, or third-party bundles. If you subscribed this way, that provider bills you and manages your subscription — not Crave.
- You must manage or cancel your subscription through the provider where you purchased it.
- Crave cannot manage third-party subscriptions.
- Crave may be included as a standalone service or as part of a bundle.
- If you have more than one Crave subscription, you must cancel the extra ones to avoid double billing.
- No refunds are offered for double billing by Crave or a third-party provider.
Manage upgrades and downgrades directly with your provider. Visit their account management page or contact them for help.