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How to activate a subscription from a third-party provider

There are several ways to purchase a Crave subscription. You can subscribe directly through Crave at crave.ca/subscribe, or through one of our third-party providers.

To activate a subscription purchased through a third-party provider, find your provider below and follow the steps.

I purchased through an app store (Apple App Store, Google Play Store, Roku Streaming Store)

When you purchased your Crave subscription through your in-app purchase provider, you would have created a Bell Media account. Your subscription is automatically activated once the purchase is complete.

Learn more about signing in to Crave with your in-app purchase provider.

I subscribe through a TV service provider (Bell TV, Rogers, Telus, SaskTel, Videotron, etc.)

If you purchased a Crave subscription through a TV provider, you’ll need to create a Bell Media account and link your subscription.

  1. Go to crave.ca and select Sign In at the top right corner of the screen.
  2. Select Sign in Through TV Provider.
  3. Select the logo of your TV provider.
  4. Sign in to your TV provider’s site using your TV provider account credentials.
  5. You’ll be prompted to create a new Bell Media account using your personal email address. It doesn’t need to be the same address you use for your TV provider account. If a Bell Media account already exists with that address, you’ll be asked to enter your password to sign in.
  6. If you’ve never created a Bell Media account with that email address, you’ll be prompted to create a password for your new account.
  7. Enter the verification code sent to your email address and select Verify.

Your Crave subscription is now linked to your Bell Media account, and you can begin watching.

I subscribe through a mobile partner (Bell Mobility, Virgin Plus)

If you purchased or received a Crave subscription through a mobile partner, you’ll need to create a Bell Media account and link your subscription.

You should have received an email or text message with instructions on how to link your mobile phone number to a new or existing Bell Media account. You can also follow these steps:

  1. Go to crave.ca and select Sign In at the top right corner of the screen.
  2. Select Activate Subscription Through Provider.
  3. Enter an email address you have access to in order to create an account. If you already have a Bell Media account (Crave, TSN, RDS, CTV, Noovo), enter the email address associated with it. You’ll be asked to create a password for a new account, or enter your existing password. Then select Continue.
  4. If you’re creating a new account, verify your email address by entering the code sent to it.
  5. Select your provider from the list.
  6. Verify your provider account by following the steps required by your provider.

You can now start enjoying Crave.

I purchased through Amazon Prime Channels

If you purchased a Crave subscription through Amazon Prime Channels, you can watch Crave on both Prime Video and Crave. To watch on crave.ca or in a Crave app, you’ll need to create a Bell Media account and link your subscription.

  1. Go to crave.ca and select Sign In (or the profile icon on mobile web) in the top right corner.
  2. Select Activate Subscription Through Provider.
  3. Enter your personal email address to create a Bell Media account.
  4. If an account already exists with this email address, you’ll be prompted to enter your password. If not, you’ll be asked to create one.
  5. If you’re creating a new account, verify your email address by entering the code sent to it.
  6. Select Prime Video from the list and select Activate.
  7. Verify your Prime Video account by signing in to Amazon with your Amazon account credentials.

You can now start enjoying Crave.

I purchased a bundle through Disney+

You’ll need to activate your subscription by following the steps provided by Disney+. Look for an activation email from Disney+ — be sure to check your junk mail.

Once you’ve successfully activated your subscription, follow these steps to sign in to Crave. Please contact your provider if you’re having trouble activating your subscription.

I purchased a subscription through Bell Streaming

You’ll need to activate your subscription by following the steps provided by Bell Streaming. Look for an activation email or text from Bell Streaming — be sure to check your junk mail.

Once you’ve successfully activated your subscription, follow these steps to sign in to Crave. Please contact your provider if you’re having trouble activating your subscription.